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THE IMPACT OF COVID-19 ON THE LIQUOR INDUSTRY

With trade effectively shut down in many countries and the adoption of social distancing across the globe, the sale of alcohol has been disrupted. An increase in home consumption and boosted online sales has the category revolutionizing in the midst of a crisis in order to remain relevant and meet customer demand.


While the industry will certainly experience a short-term decline, experts predict that liquor will remain virus-resistant from an economic perspective and stabilize in months to come.


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