KNOWLEDGE PORTAL

Search
  • Planit Media

STARTING A MOVEMENT FOR SOCIAL CHANGE

‘A social movement is a conscious, collective, organized attempt to bring about or resist large-scale change in the social order by non-institutionalized means.’ - Wilson's (1971: 8)


We took a look at what factors contribute to the creation of a successful movement to impact social change, and what brands have dared to venture into an often politically sensitive space; managing to implement campaigns that addressed real change.


Read How: