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MARKETING INVESTMENT TRENDS

In 2020, we can see the massive impact that digital marketing has had over the last decade. Looking at advertising alone, predictions show how the duopoly of Facebook and Google dominate paid media investments online, although offline media buys remain important for many larger brands.


We took at look how to effectively allocate marketing spend based on company size and revenue, and what the top focus areas and channels should be, to see the best return on marketing investment.


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